Learn about the many strategies companies use to increase the market share of their business and ultimately their profits topics what's new. People people as part of the marketing mix people are the most important element of any service or experience services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the individual needs of the person consuming it. Brand elements brands typically a brand has the ability to strengthen brand equity by using imc branding communications through touch points (such as cadbury.
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